Apparently Sex Can’t Sell Everything

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Apparently Sex Can’t Sell Everything

Andrew Putzer Puzder has withdrawn as nominee for Secretary of Labor, and I couldn’t be happier.  But I will confess, my satisfaction is completely illogical.

I’ve generally been very, very pleased with Trump’s cabinet picks.  And, to be honest, I don’t really have any problems with Puzder’s policies, because I don’t really know what they are.  I understand that he is pretty pro-employer.  I’m good with that, for the most part.  I don’t really care that he employed an undocumented housekeeper for a while.  He says he didn’t know she was illegal when he hired her, and he terminated her employment when he found out.  I have no reason to doubt that explanation, and really, it doesn’t raise a whole lot of righteous indignation in my soul even if he’s lying about it.  Maybe it should, but it doesn’t.  No, I really don’t have a good political reason for wanting him out.

It’s just that the man has offended the crap out of me for so long, that I don’t want him anywhere near the gears of government.  It’s a personal thing.

Puzder is the CEO of CKE Restaurants, Inc., the parent company of Hardee’s and Carls Jr. fast food chains (and Green Burrito and Red Burrito restaurants, which I have never seen).  In the part of the country I live in (the Southeast), we have Hardee’s restaurants—Carls Jr. is mostly a west coast institution.  For the better part of a decade, CKE —I assume with the blessing and encouragement of Puzder—has been selling their product with sex.  And I mean, with a lot of sex.

Now, I’m no prude.  It actually takes quite a lot to offend me—an embarrassing lot, to be honest.  In Psalm 101:3a, David writes, “I will set no worthless thing before my eyes . . . .”  I regret to say that, practically speaking, my standard is much, much lower than David’s, and I (unfortunately) set worthless things before my eyes on a pretty regular basis.  So, it takes a lot to offend me.  And it takes a lot more than that to offend me to the point of action.  I don’t go in much for boycotts and letter-writing campaigns and so forth.

But CKE managed to reach that pretty high bar, and exceed it by a wide margin.  Their radio and television ad campaigns have sold sex nearly to the point of pornography.  Maybe not even “nearly.”  As a result, neither I nor my family have set foot in a Hardee’s (or Carls Jr. when traveling) for about a decade.

So, sex couldn’t buy Puzder a cabinet position.  Maybe if Puzder was Sec of Labor, CKE would find a replacement CEO that decided to sell burgers based on taste, rather than sex.  I don’t know.  What I do know is that the visceral reaction I have to Hardee’s is not quite the visceral reaction CKE was going for with its commercials.


Scott Gosnell founded Pros and Cons in 2003. He also has a day job as a practicing attorney in Birmingham, Alabama, which explains his complete irresponsibility with regards to his blogging schedule. In a former life he worked in several churches as a youth minister, where he was forced to do unspeakable things like chew ABC gum (Already Been Chewed), bob for liver (uncooked), and participate in condiment wrestling. Hey, would you look at that – I guess they are speakable. In addition to the practice of law, Scott is a certified law enforcement officer with the Jefferson County Sheriff's Office and the Alabama Historical Ironworks Commission, and a tactical firearms instructor. Scott and his wife, Donna, have three children, Caleb, Hannah Beth, and Austin. He also has a dog named Sierra and a cell phone named Curtis.

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